Department of Public Relations, Marketing and Artificial Intelligence

The Department is responsible for promoting the University’s activities, strengthening its public image and institutional brand, managing strategic communications, and advancing the integration of artificial intelligence into education, research, and administrative processes.

Prior to its establishment, the Department’s staff had been actively involved in organizing the University’s public engagement activities, including conferences, cultural events, concerts, media relations, photography and video production, and the recognition of student achievements. The creation of a dedicated department brought these activities together within a single coordinated structure.

Main Areas of Activity

The Department’s responsibilities include:

• developing and implementing the University’s communication, marketing, and branding strategies;
• promoting the University’s academic, artistic, and research activities through traditional and digital media;
• managing the University’s official website and social media platforms;
• planning and implementing advertising and public awareness campaigns;
• creating promotional materials, visual content, and graphic design in accordance with the University’s visual identity;
• producing photography and video coverage of conferences, concerts, performances, exhibitions, and other University events;
• supporting media relations and preparing content for publications and online platforms;
• contributing to the promotion and documentation of the University’s history, achievements, and institutional heritage;
• strengthening the University’s digital presence through online marketing and digital communication tools;
• supporting the development of innovative communication projects and promotional initiatives.

Artificial Intelligence Initiatives

The Department also leads the University’s initiatives in the field of artificial intelligence by:

• promoting AI literacy among students, academic staff, and administrative personnel;
• encouraging the use of AI technologies in teaching, research, media production, and creative practice;
• supporting the development of AI-based educational and innovative projects;
• integrating AI tools into the University’s communication and marketing activities;
• fostering the adoption of modern digital technologies across the institution.

Through these activities, the Department contributes to enhancing the University’s visibility, strengthening its institutional reputation, and supporting its digital transformation.

Staff

• Sitara Abdullayeva – Head of Department
• Shahana Mushfig – Press Secretary
• Sabir Abbaszada – Chief Specialist in Artificial Intelligence and Digital Marketing
• Matanat Abdullayeva – Coordinator for Artificial Intelligence Research
• Azer Hasanov – Photographer, Videographer and AI Video Specialist
• Nurlana Hasanova – Website Manager
• Vugar Ali – Graphic Designer
• Aynur Rahimova – Psychologist